Equiteq acted as exclusive financial advisor to Treya Partners, a management consulting firm specializing in procurement value creation, strategic sourcing, and spend management advisory services for mid-market private equity-backed corporate clients, on its platform investment by VSS Capital Partners, a private investment firm investing in the healthcare, education, and business services industries.
Founded in 2006 and headquartered in San Francisco, Treya’s core services include procurement consulting services, such as spend analysis, strategic sourcing, and procurement transformation, and group purchasing contracts. Poised for growth given favorable market trends, the company serves clients across vertical industries such as healthcare, retail, manufacturing and business services, leading to meaningful cost savings for private equity portfolio companies.
"We’re thrilled to have the support of the VSS team to embrace the next stage of Treya’s development,” said Rahul Ahuja, Co-Founder and Partner of Treya Partners. “VSS’s decades-long commitment to value creation in the lower middle market makes this a highly rewarding partnership. We look forward to drawing on their strategic expertise as we pursue meaningful growth opportunities over the near and mid-term.”
"We see strong growth opportunities for Treya - both organic and inorganic - as private equity firms sharpen their focus on driving value creation through operational improvements in a challenging market environment,” said Trent Hickman, Managing Director at VSS. “Historically, lower middle market businesses have had less access to highly sophisticated, outsourced procurement options than their upstream competitors, but Treya effectively evens the playing field, allowing smaller companies access to material savings.”
Treya’s current management team, in partnership with VSS, plans to expand the company’s product offerings and explore strategic M&A opportunities utilizing VSS’s buy-and-build approach. Favorable tailwinds for Treya include the overall level of growth and increasing competition in private equity, which has led to an ever-increasing focus on driving value creation through operational improvements.
Commenting on Equiteq’s role in the transaction, Rahul Ahuja said: “The Equiteq team surpassed our expectations, they were very pragmatic about their view of the market and the best strategic options for our firm and guided us very thoughtfully through a complex process. On top of their knowledge of the market I was very impressed by the extreme professionalism from their entire team and their ability to seamlessly quarterback a fast paced process with numerous parties.”
Graham Bell, Director at Equiteq, added: “The Treya team have built an incredible business that is uniquely positioned to address the need for high value procurement services across the mid-market private equity community. We’re thrilled to have been part of this transaction and delighted to have delivered a fantastic partner for the next phase of Treya’s journey.”