Equiteq advises Proximity on its sale to Systems Planning and Analysis

March 05, 2025

Equiteq is pleased to announce that it has acted as exclusive financial advisor to Proximity, a leading Australian provider of consulting, legal, and commercial services to government, on its sale to Systems Planning and Analysis 

Sean King and James Dunn founded Proximity in 2011. Across three practice areas, they offer change management, procurement and contract management, program management, commercial and public law, legal support services, and cost modelling. Proximity has grown to more than 115 employees working on projects across whole of Government for major public sector agencies, including the Department of Defence; Industry, Science and Resources; Home Affairs; Veterans Affairs; and Services Australia.

Zoe Lynam, CEO at Proximity, said,We’re proud of the strong reputation we’ve earned in the Australian market, and SPA is a natural fit given our shared commitment to integrity and client service. We are honored and excited to share our deep expertise with a global company of SPA’s caliber.” 

Rich Sawchak, CEO at Systems Planning and Analysis, commented, Proximity is a sought-after and highly respected multidisciplinary government consultancy with an impressive client list. Its strong consulting, legal, and commercial practice areas broaden our capabilities and reinforce our commitment to Australia, where we have supported major clients since 2010. We are thrilled to expand our success globally, and we wholeheartedly welcome our new and talented Proximity team members.” 

Commenting on Equiteq’s role in the transaction, Sean King, Co-Founder and Director at Proximity added, “Equiteq was a fantastic partner for us, and have delivered an exceptional result for Proximity. We appreciate the expertise and dedication of the team. Their strategic guidance, deep market insight, and unwavering support were instrumental in achieving the outcome we did. The engagement was driven according to plan, and we recommend the team highly.” 

Alex Monck, Equiteq ANZ Managing Director, added, “We thoroughly enjoyed working with Sean, Zoe, and the Proximity team on this transaction; they have built an exceptional business which delivers for both employees and clients. Proximity has found a great home with SPA and are very well positioned for long-term success. We’re delighted we helped play a role in this partnership.”

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