M&A Deals | M&A Transactions | Equiteq

Equiteq Advises Lane Four on its Investment by VSS Capital Partners

Written by Equiteq | Nov 5, 2024 9:00:53 AM

Equiteq acted as exclusive financial advisor to Lane Four, a revenue operations consulting firm specializing in executing complex multi-cloud projects for a notable roster of blue-chip customers across a variety of Salesforce products, including Sales, Service, Revenue, and Data Cloud. 

Founded in 2013 and headquartered in Toronto, Lane Four’s teams help their clients optimize and scale their go-to market operations through Salesforce’s suite of integrated, cloud-based, and custom-designed solutions. In addition, Lane Four also provides managed services to help its customers improve their potential to achieve sustained revenue growth and optimize operational performance. Since its founding, the Company has worked with growth-oriented firms in the U.S. and Canada to scale their go-to-market processes using Salesforce.

“We’re thrilled to partner with VSS to further develop Lane Four’s core competencies of helping clients to deliver improved sales performance and more consistent revenue generation through digital transformation,” said Andrew Sinclair, Founder and Chief Executive Officer of Lane Four. “In today’s highly competitive environment, this partnership will strengthen our ability to enhance our platform, pursue strategic acquisitions, and allow our talented consulting team to continue delivering the highly customized solutions our clients have come to expect.”

“We’re excited to support Lane Four’s next phase of growth and provide it with flexible capital resources to support strategic growth opportunities and offer its clients a broader array of solutions,” said Trent Hickman, Managing Director of VSS. “We were thoroughly impressed by Lane Four’s deep expertise in go-to-market best practices, strong record of customer and employee satisfaction, and deep bench of technical talent, including experts in Mulesoft, Revenue Cloud, and Data Cloud,” added Sai Parepally, Vice President at VSS.

Lane Four’s founder and CEO, Andrew Sinclair, maintains a majority interest in the Company, in partnership with VSS to explore strategic growth avenues. 

Commenting on Equiteq’s role in the transaction, Andrew Sinclair said: “We selected Equiteq as our advisor due to their track record of advising on deals within the Salesforce ecosystem and their hands-on, personal approach that started well before the transaction. Equiteq brought a collaborative spirit, was always available and stood next to us through launch, management presentations and due diligence. We are thrilled to have VSS as a partner and the opportunity to work with them to continue to scale our business”

Ravi Dosanjh, Director at Equiteq, added: “It was a pleasure to work with Andrew and his team on this transaction. Lane Four represents a market leading platform that is poised to continue to go from strength to strength. We are excited to have helped the team find a great partner in VSS and we are excited to see what is next for Lane Four!"

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