Equiteq served as exclusive financial advisor to Digital Additive, a Salesforce Marketing Cloud (SFMC) expert, on its sale to ZS, a global management consulting and technology firm.
Digital Additive, headquartered in Atlanta and founded in 2012 by Roxana Shershin and Kevin Moran, helps clients build data-driven, personalized marketing campaigns that deliver engaging experiences for their customers. The company has practices in SFMC implementation and audit, ongoing email and mobile campaign production, creative design services, Marketing Cloud Personalization (MCP) implementation, and performance analytics. ZS, headquartered in Evanston and founded in 1983, is a management consulting and technology firm focused on transforming global healthcare and beyond with over 13,000 employees worldwide.
Speaking on the transaction, Roxana Shershin commented, “At Digital Additive, we’ve leveraged Salesforce Marketing Cloud to create impactful one-to-one marketing experiences for many of the world’s leading brands. With Digital Additive and ZS joining forces, we can better serve our clients and help them achieve even greater impact at a global scale with ZS’ deep expertise in generative AI, leading-edge analytics, and data technologies.”
With respect to Equiteq’s role in the transaction, Roxana Shershin and Kevin Moran added, “We could not have imagined a better partner than Equiteq to guide us throughout this process. Equiteq’s unparalleled transaction experience within our industry combined with their collaborative attitude and around-the clock work ethic resulted in a smooth and efficient transaction process. We are extremely pleased with our results and would highly recommend Equiteq to any business thinking of a potential M&A transaction.”
Alex Floess, Managing Director at Equiteq, and Tristan Kuhl-Bamford, Vice President, stated, “It was an absolute privilege and pleasure working with the Digital Additive team on this opportunity; Roxana and Kevin have built a very impressive business with a top-notch team, and we could not be happier for them. Digital additive is very well positioned for long-term success through its combination with ZS and we look forward to following their future achievements together.”